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Enhanced Sink Protector - DISCONTINUED
We're sorry but this product was discontinued in December 2012. We've kept the page available as a reference in case you need it.
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This sink protector has a plastic rim that protects the sink from scratches. It has a panel that lifts for access to the drain. Built-in Microban® antimicrobial product protection fights the growth of stain and odor-causing bacteria keeping your sink protector looking and smelling fresh.
Questions & Answers for Enhanced Sink Protector - DISCONTINUED
Question
Why would you discontinue the small red sink mats or even the other colored ones. They were always sold out at walmart, so I know people bought them.
sink mates
asked 1 year, 11 months ago 
on Enhanced Sink Protector - DISCONTINUED
by
cherie
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1 answer
Answers
answer 1
For reasons of inventory management in the mass market, we can offer our products in only 4 to 5 popular colors at any one time, as long as it is sufficiently popular to represent at least 10% of the total sales volume for that item across the nation.
While this regrettably limits consumers' selection, compelling business reasons for it are quite obvious. Our customers, the retailers, want to carry every item in its full color range but have only limited capital to stock in each. Furthermore, retailers expect that Rubbermaid will sell them only colors with fast turnover in their stores. We depend on living up to this expectation.
Therefore, we not only closely monitor the sales of our products by colors, but we conduct consumer color preference surveys in major metropolitan centers around the U.S. at least 3 to 4 times every year, to detect changes and strong trends.
While this regrettably limits consumers' selection, compelling business reasons for it are quite obvious. Our customers, the retailers, want to carry every item in its full color range but have only limited capital to stock in each. Furthermore, retailers expect that Rubbermaid will sell them only colors with fast turnover in their stores. We depend on living up to this expectation.
Therefore, we not only closely monitor the sales of our products by colors, but we conduct consumer color preference surveys in major metropolitan centers around the U.S. at least 3 to 4 times every year, to detect changes and strong trends.
answered 1 year, 11 months ago
by
Rubbermaid4
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